Stetson Hats | Authentic Cowboy Hats & Western Wear
Stetson is an American heritage brand deeply woven into American culture. It all started back in 1865 when John Batterson Stetson was out west trying to improve his health and he noticed how terrible the hats were for actually living and working outdoors.
He came up with this brilliant hat called the "Boss of the Plains." Wide brim hats to keep the sun off, tall crown for insulation, and made from really good premium felt that could handle rain and wind. Cowboys and ranchers went crazy for it because, finally, here was a western hat that actually worked for their western lifestyle.
Stetson quickly became the cowboy hat. When you picture a cowboy, you're probably thinking of a classic Stetson even if you don't know it. The company basically invented an entire authentic western style that Hollywood ran with for decades.The hats weren't cheap - they cost about a month's wages back then - but they lasted forever thanks to superior craftsmanship.
Today they're still around making western hats, cowboy boots, and western wear. Sure, they've modernized and branched out into western fashion and ranch wear, but they haven't lost that reputation for durable construction and traditional hat making - that's the power of an iconic American brand rooted in frontier heritage.
